By Role
For Marketers: Sync Opt-Out to Marketing Platforms
Honor opt-out in your marketing stack.
Do-not-sell and advertising opt-out requests land in Optacy. You can still send first-party email from Klaviyo or another ESP. Connect the two so those messages no longer carry ads or pixels, and ad platforms stop tracking people who opted out.
The Gap Between Privacy Intake and Marketing Execution
A completed privacy request is not enough if the next first-party email still loads ad pixels, or if that person is still in an ad audience.
Consumers submit do-not-sell, advertising opt-out, or related rights through your webform or consent banner.
Marketing platforms keep attaching pixels and pushing ad audiences until someone updates the profile by hand.
That lag creates compliance risk. First-party email is still allowed. Ads and tracking in it are not.
How Optacy Connects Opt-Out to Your Stack
Capture the request, update the ESP profile, and keep advertising consent aligned downstream.
Capture Opt-Out at Intake
Publish a webform that collects do-not-sell, advertising opt-out, and other rights. Pair it with a consent banner so marketing tags do not run ahead of a visitor’s choice.
The same request record becomes the source of truth for what marketing is allowed to do next. First-party email can continue; ads and pixels should not.
Fulfill in Marketing Platforms With Integrations
Optacy’s universal integrator connects to any API-backed system of record. Use it to update a Klaviyo profile when a privacy request is fulfilled, so first-party email can continue while ads, pixels, and ad-audience membership are removed. The same pattern we document with Salesforce.
Each step is an HTTP request you write in the dashboard. No native Klaviyo app is required.
Propagate Consent Downstream
When a visitor updates cookie or advertising consent, push that preference into your CRM, CDP, or ESP so pixels and ads stay in sync without blocking first-party email.
Downstream Propagation of Consent keeps the banner decision from living only in the browser.
Any API-Backed Marketing Platform
Teams most often connect Optacy to these marketing platforms. The same HTTP steps work with any other API-backed ESP.
- Klaviyo
- Customer.io
- Braze
- HubSpot Marketing
- ActiveCampaign
Keep First-Party Email. Drop the Ads and Pixels.
Start a trial, publish intake, and connect Klaviyo (or the ESP you already run) so opt-out is enforced where ads and tracking would otherwise travel with your sends.
Join the Optacy community today
Have any questions? Call us.
From the US: +1 (855) 5-OPTACY (855-567-8229)
From outside the US: +1 (302) 864-2253