Downstream Propagation of Consent

A banner decision that lives only in the browser doesn’t reach the tools that act on customer data. When a visitor updates cookie or advertising consent, pushing that preference into your CRM, CDP, or email service provider keeps pixels and ads in sync with the visitor’s choice, without blocking first-party email. Your system of record then matches what the banner captured.

It follows the same approach. For privacy requests, Optacy’s universal integrator connects to any API-backed or SQL system of record instead of relying on one-off vendor connectors. For cookie consent, you query current consent states for a visitor or identifier through the Optacy API, so marketing preferences live next to customer records and drive server-side decisions.

Consent retrieval through the API and propagation to your own systems are part of Live Consent Tracking, an optional cookie consent add-on priced per unique visitor. It sits on top of base cookie consent pricing, which is a flat fee per domain per year plus a per-unique-visitor rate beyond the included monthly visitors. The same add-on powers Cross-Device Consent.